Your Dreams are Essential

Follow the whispers of your heart

You know that stirring in your heart, that whisper of something greater? It’s time to listen, to act, and to transform.

It’s time to become a Wildpreneur—an entrepreneur guided by the integrity of your heart.

Your dreams are meant to be materialized; they’re essential to cultivating your ideal business and life. Yet, too often, we tuck those dreams away into the “someday” box or get lost in the weeds of perfection. But here at The Way of the Wildpreneur, we do things differently. We focus on transforming procrastination and frustration into steady progress and soulful profitability, all guided by the integrity of your heart.

Sounds almost too good to be true, doesn’t it?
But it’s not.

How do I know? Because I’ve done it—first for myself, then for inspirational thought leaders like Martha Beck and Byron Katie, and entrepreneurs in all stages of cultivating their businesses.

Traditional marketing and business advice often suffocate creativity with their laundry lists of shoulds and have-tos. But when I work with entrepreneurs, we begin with permission.

Permission to dream.
Permission to want and to create a life you love—not the life media tells you to love.
Permission to set wildly improbable goals.
Permission to listen to the whispers of your heart—maybe for the first time.

What we definitely don’t do? Mindlessly follow rules that stifle creativity, leadership, and joy.

When I started my business, my first monumental step was giving myself permission to create a business. As a newly single mom of three homeschooled kids, everyone told me to go get a “real job.” That was the path I was supposed to follow. But I knew in my heart that I wanted something different. I didn’t want to send my kids to school—homeschooling was a priority for me.

I started by giving myself permission to find—no, create—my own path.

My journey—from homeschooling my children as a single mother to navigating the entrepreneurial labyrinth—has been about challenging the status quo and aligning my business and life goals as my guiding principles. I started my business as a virtual assistant but quickly realized my clients needed more than just administrative help—they needed business design and marketing guidance.

I didn’t just master tools like Facebook ads, email campaigns, and social media; I delved deep to understand their essence. You need to understand the rules so you can break them! (Is there anything more satisfying than breaking a rule?)

At Cornell University, I explored the strategic, analytical, and inclusive dimensions of marketing, moving beyond the superficial tactics often taught in the online business world to uncover the foundational whys.

Understanding which rules we can break or adjust clears away the weeds, allowing us to move beyond procrastination and frustration into steady progress and soulful profitability.

Take Meg, a life coach brimming with the desire to serve and connect with her people. She was stuck—she wanted to reach more women and help them connect with the magic of their bodies' wisdom, but she hated the traditional webinar model. It just didn’t feel right for her. She felt trapped in frustration, convinced that marketing was hopeless.

We got curious. We explored what she didn’t like about webinars and why they weren’t for her.

It turned out she was uncomfortable with the tech (and to be fair, she had some comically lousy luck with technology), craved real interaction, and didn’t want to sound like a used car salesperson.

Together, we reimagined the webinar on her terms—a Zoom call where she could engage directly with her audience. We created a plan for her to provide substantial content and interaction, and we offered additional support around the tech to help ease her concerns.

These slight shifts in how she used a standard marketing tool allowed her to thrive on her unique path. Now, “webinars” are one of Meg’s favorite ways to connect with her audience.

Your path is waiting, too.

It’s not paved with rigid rules or laden with blind adherence to outdated methods. It’s woven from your courage to question, willingness to explore different avenues and commitment to making a difference that resonates deeply with who you are.

Together, let’s redefine the rules, align your actions with your inner calling, and create a strategy that is authentically yours. This is where your journey shifts from dreaming to reality.

The Way of the Wildpreneur will delve into the vibrant ecosystem of your life and business, exploring everything from practical frameworks to connecting with your heart as a guide to help you cultivate a truly authentic path forward.

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As a paid Substack subscriber, you’re not just receiving content—you’re joining a community where your dreams are nurtured and your voice is heard.

Here’s what you’ll receive:

Subscriber Only Content: Consider it our secret garden—where you’ll find insights, strategies, and stories crafted just for you.

Community Engagement Thread: This is where we come together to share, support, and celebrate each other's journeys. It’s a space for you to connect with other like-minded women on similar paths.

Monthly AMA Zoom Call: Join me on the first Tuesday of every month at 2:30 p.m. ET for a 60-minute live session. Bring your questions and challenges, and let’s navigate this journey together. Our first call is on October 1st, and I’m excited to dive into this journey with you.

I look forward to embarking on this journey with you. I would love to hear your questions—about business and marketing? What “shoulds” are keeping you stuck?

Carmen