If you’ve been in the online business space for a hot minute, I’m sure you’ve heard a lot of lip service about showing up “authentically” in your marketing.
Be vulnerable. Let them see the “real” you.
Based on the curated IG and TikTok videos I’ve watched—to quote the inestimable Inigo Montoya from The Princess Bride, “You keep using that word. I do not t…
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